The Truth About Upgrading Your Roof
When it’s time to replace your roof, many Winnipeg homeowners wonder:
- Are premium roofing products really worth the extra cost?
- Or are they just fancy add-ons pushed by salespeople?
As roofing experts that have installed thousands of roofs across Winnipeg, our experience shows there are times the premium upgrade is absolutely worth it – especially in our extreme Manitoba climate. Let’s take a closer look.
What Are “Premium” Roofing Products?
These usually include:
- Impact-resistant shingles (Class 3 or Class 4 rated)
- Designer architectural shingles
- Metal or rubber roofing
- Advanced underlayments (ice & water shield, synthetic membranes)
- Upgraded vents, flashings, and drip edge
- Warranties of 30+ years, some with lifetime coverage
They cost more, but they also last longer and perform better in Winnipeg’s harsh weather.
Why Premium Makes Sense in Winnipeg
- Hail & Storm Protection
Winnipeg is part of “Hail Alley” — damage is common.
Impact-rated shingles or rubber systems are far more resistant to hail strikes than basic asphalt.
- Ice & Water Shield for Freeze-Thaw
Cheaper roofs may use felt paper or skip key waterproofing steps.
Premium builds include ice & water membrane in vulnerable areas like eaves, valleys, chimneys, and skylights, reducing leaks from ice dams.
- Longevity = Less Hassle
Standard shingles: 15–20 years.
High-end systems: 30–50+ years.
That means fewer replacements and less stress over time.
- Higher Resale Value
Buyers notice when a home has:
- Metal roofing
- Designer shingles
- Long warranties
It shows you didn’t cut corners, and chose to invest in your home.
Are Premium Products Worth the Cost?
Let’s compare on a 1,500 sq ft roof:
| Feature | Standard Asphalt | Premium Option |
| Cost (est.) | $6,000 – $9,000 | $12,000 – $18,000+ |
| Lifespan | 15–20 years | 30–50+ years |
| Hail Resistance | Moderate | Excellent (Class 4) |
| Warranty | 10–20 years | 30–Lifetime |
| Visual Curb Appeal | Good | Exceptional |
| Insurance Discounts | Rare | Possible with Class 4 |
When We Recommend Premium Products
At Pristine, we’ll never push what you don’t need, but we do recommend premium products when:
- You plan to stay in your home 10+ years
- Your home is in a hail-prone zone
- You want peace of mind during every season
- You’re upgrading a high-value home (Tuxedo, Bridgwater, Crescentwood, etc.)
- You want to avoid insurance headaches
Built to Last, Installed Right
Premium roofing products are only worth it if they’re installed correctly.
Our full-time employee roofing crews – not random subcontractors – handle every detail:
- Ice & water shield
- Precision flashing
- Premium fasteners
- Smart attic ventilation
Thinking About Upgrading?
We’ll show you good-better-best options for your roof with transparent pricing, real-life performance info, and honest advice.